Process steps
Discovery
We investigate your core values, unique offerings, competitive landscape, and stakeholder profiles. We use an ethnographic combination of workshops, interviews, profiles, and surveys to understand your perspective. We explore your foundation — your positioning, your values, your culture — to understand why you do what you do.
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Strategy
We present research-based recommendations to provide an objective base for making brand decisions. We dig into your competition and landscape. We study organizations in other industries that are on a similar trajectory. We examine language, design, and user experience, uncovering what’s working and what isn’t.
Concept
We translate strategy into naming, brand identity concepts, and compelling user experience, setting the foundation that helps you stand out from the competition. We work together to clarify your visual identity, define your voice, or untangle complicated brand architecture systems. A confident brand requires strong language and design with purposeful executions.
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Launch
We design and articulate your brand identity through comprehensive brand standards and appropriate launch applications. We give you the tools you need to launch on your own, working like stagehands in the background. Or we can become the director, guiding your full launch.
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Support
We help you achieve strategic and creative objectives as your branding partner.
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