Branding (your) expertise: The unique needs of service brands today
We aren’t selling trinkets. Delivering a service differs from selling a product.
You know it, and we know it. But so much of the branding advice out there makes it sound like we are selling a $2 knick-knack in the checkout line of the grocery store.
For service providers, work is personal.
- You sell your expertise
- You sell your team’s expertise
- Your reputation is on the line with each engagement
We understand this because we also deliver a service: the names, brand identities, and websites that help our clients overcome their challenges and thrive. We think if work is personal, your brand should be personal.
"If your brand is not on the same level as your service, if your culture is outpacing your brand, or if your brand is slowing your growth, this white paper is for you."
This might not feel natural because our industries aren’t historically brand-centric. In some cases, it was the norm to never market at all (the lawyers are nodding). Here are some industries we help:
- Accounting
- Legal
- Financial
- Architecture
- Engineering
- Marketing
- Business consulting
Besides being personal, your brand should clarify what service you provide and show that the service is of the highest quality.
The white paper includes three real-world case studies, branding principles for service businesses, and the benefits that come with brand and culture alignment.
Download our whitepaper now.
