Peer Pressure: 2020 Impact Report
This is a collection of stories about learning from each other. A look back at the past two years — at our impact on each other, our partners, and our community.
Our thoughts on branding, social impact, and where they intersect.
We’re Still Here.
We thrive when we are in a room together. When the room is virtual, it takes extra communication, kudos, flexibility, virtual happy hours, better jokes, and grit. And we must rely on our core values more than ever.
Why Write a Book About Naming?
It happened during the first question of the first interview. He started with a great intro. I think I blushed a little. Then, he turned to me and asked: “So Brad, why did you decide to write The Naming Book?”
We Needed to Focus
Our 2020 started with a bang: Rewarding work and great clients. Busyness often produces blurriness. We needed to stand taller for something. It felt morally imperative. We needed to focus.
Working at the World’s Checklist
In 2015, the United Nations adopted a shared blueprint for peace and prosperity for people and our planet. At the core of the project are the 17 Sustainable Development Goals (SDGs).
Ten Red Flags of Corporate Social Responsibility
To be a responsible company is to consider your impact. Effective corporate social responsibility is more than a surface-level commitment — it leverages your entire organization for good.
On Style and Timelessness
When Creative Director Chris Jackson came across Robert Ryman’s Classico 5—an art piece comprised of white paint on white canvas—his reaction was visceral. It changed how he thought of art, and of style.
Advocacy, Activism, and Ice Cream
On September 16th, I joined hundreds of like-minded people in Los Angeles, California at the 2019 B Corp Champions Retreat to discuss how to equip business leaders to use business as a force for good.
Learning to Recycle (Again)
You keep a recycling bin, dutifully rinsing and sorting the cans from the cups, plastic bags from the jars. But how much of that recycling will actually be recycled?
Design in Mexington
Effective design doesn’t always mean conventional design. In Mexington, a community identifies with design rooted in tradition and the practical.