Elevator Pitch vs. About Statement
An elevator pitch and an about statement introduce your brand. But do you need both? What’s the difference between the two? Here’s how we define and approach these two critical pieces of foundational language.
Our thoughts on branding and social impact.
Naming a Movement
What language do we use to effectively describe a warming planet? Does a name describe a movement or does it inspire one? We relied on our naming expertise to evaluate the evolving phraseology around our changing climate.
Lexington Sporting Club: Uniting a Community
We worked with soccer design experts, public relation pros, stadium designers, strategists, and merchandisers. But importantly, we listened to the people of central Kentucky and their visions are reflected here.
Choosing Boldly: What types of names can I trademark?
A good name is an investment in the future. Choosing boldly today means you are betting on your impact for tomorrow. Here are three categories of names that will build a better brand.
Naming and Trademarks
There’s more to naming your company or product than the name itself. Learn what a trademark means, how to get one, and why you might want to.
A Conversation Between Two Enneagram 4s
Anne Dean caught up with our new design intern, Parker. They talked a lot about his love for creative work, fire pits, and getting introspective. And of course, they waxed poetic about the highs and lows of being Enneagram 4s.
We Thought of Love
Making a playlist is easy. Making a mixtape is a labor of love.
Defining Impact: A Conversation with Ingrid
Impact business is taking off. In this conversation, Ingrid tells Kate about the trends she’s seeing and what’s to come.
Good Works Interview: Dreams of My Homeland
Dreams of My Homeland works across the globe to improve access to education, support skill development, and help people achieve their potential. Recently, Will Jones sat down with director Yamukumba Mbayo to see what they’ve been working on since.
Impact Award Winner
As you know, we feel strongly about our status as an impact agency. And recognition as a successful one is an honor. We are excited to again land on a list of top impact companies put out by an organization focused on sustainable business and leadership.