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Branding (your) expertise: The unique needs of service brands today

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Names that build trust AND signal innovation

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Culture

What happens when a branding agency buys branded merch?

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My agency runs on EOS—why should I care?

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Culture

Leveling up: B Corp recertification

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Thinking

The difference between fintech and bank brand naming

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Thinking

Designing a legacy: family foundation branding

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5.27.24

Thinking

Why are bank names so boring?

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5.20.24

Thinking

Why does your financial services brand not stand out?

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5.14.24

Thinking

Can we differentiate from our competitors without alienating our customers?

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5.10.24

Thinking

Building trust with a strong brand identity

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5.7.24

Thinking

How to give (and receive) feedback

Chris Jackson

5.5.24

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