The Good in the Bad
It’s tough to move on without acknowledging what came before. And 2020 is a weird year to try to capture. Here’s our best shot.
Our thoughts on branding, social impact, and where they intersect.
It’s Time to Think Beyond .Com
Launching a website comes with a lot of decision-making, and it’s natural to default to comfortable answers. But your domain name shouldn’t be an afterthought.
Put Away the Swear Jar
Inclusive writing does not mean adhering to strict rules of dos and donts. It’s about incorporating thoughtfulness in your writing process, start to finish. Here’s a place to start.
Breaking Down the Barriers: Finding Your Voice As An Impact Brand
Impact companies often struggle to articulate their vision. We know because we are one of them. Here are five reasons we think it’s difficult.
Pursuing Justice
Designers make the world a better place. Impact brands challenge the way we work as we constantly strive to be better. Here are three ways designers can pursue and improve justice.
Let’s Talk About Racism
Bullhorn is working towards becoming an anti-racist organization. We aren’t experts in race or racism. But we do know how to run collaborative meetings on difficult topics. Having a plan helps. Here’s what we did.
Telling Your Story
Our 2019 Impact Report compiles our individual stories: our accomplishments, shortfalls, and hopes for the future. Your Impact Report is a marketing tool and an effective way to tell your business’s story. Here’s how you can get started.
A Roadmap for Integrating Impact
Businesses with purpose are more resilient. They have higher profits, more engaged employees, and more loyal customers. Here’s how to build yours.
What We Talk About When We Talk About Impact: A Glossary
Bullhorn is an impact agency. We want to be a force for good, both through our work and the way we do it. But over the years, we haven’t been particularly consistent in our vocabulary.
The Evolution of Impact
Business as a force for good is on the rise. But there is little consensus on what to call this sort of business—mission-driven, sustainable, impact? How did we get here, and why can’t we agree?