Our thoughts on branding, social impact, and where they intersect.
The Good in the Bad

The Good in the Bad

It’s tough to move on without acknowledging what came before. And 2020 is a weird year to try to capture. Here’s our best shot.

It’s Time to Think Beyond .Com

It’s Time to Think Beyond .Com

Launching a website comes with a lot of decision-making, and it’s natural to default to comfortable answers. But your domain name shouldn’t be an afterthought.

Put Away the Swear Jar

Put Away the Swear Jar

Inclusive writing does not mean adhering to strict rules of dos and donts. It’s about incorporating thoughtfulness in your writing process, start to finish. Here’s a place to start.

Pursuing Justice

Pursuing Justice

Designers make the world a better place. Impact brands challenge the way we work as we constantly strive to be better. Here are three ways designers can pursue and improve justice.

Let’s Talk About Racism

Let’s Talk About Racism

Bullhorn is working towards becoming an anti-racist organization. We aren’t experts in race or racism. But we do know how to run collaborative meetings on difficult topics. Having a plan helps. Here’s what we did.

Telling Your Story

Telling Your Story

Our 2019 Impact Report compiles our individual stories: our accomplishments, shortfalls, and hopes for the future. Your Impact Report is a marketing tool and an effective way to tell your business’s story. Here’s how you can get started.

A Roadmap for Integrating Impact

A Roadmap for Integrating Impact

Businesses with purpose are more resilient. They have higher profits, more engaged employees, and more loyal customers. Here’s how to build yours.

Bullhorn's Impact Glossary

What We Talk About When We Talk About Impact: A Glossary

Bullhorn is an impact agency. We want to be a force for good, both through our work and the way we do it. But over the years, we haven’t been particularly consistent in our vocabulary.

The Evolution of Impact Language

The Evolution of Impact

Business as a force for good is on the rise. But there is little consensus on what to call this sort of business—mission-driven, sustainable, impact? How did we get here, and why can’t we agree?