Olio: Financial planning

Andrew Miller started his career as an engineer. His engineering firm offered a 401K. Over time, he came to believe it was being mismanaged. He realized he could do it better. More clearly. He left his job to learn from a planner he respected. When it was time for his mentor to retire, Andrew took over. He is now running Olio with the idea that financial planning shouldn’t be a remote privilege. It should be an empowering education in planning for your future.

‍

‍

‍

We refined Olio’s visual identity to highlight its definitive point of view. Empowered. Transparent. And human. Their colors and logo were simplified and elevated. We created illustrations that feature intimate moments in a person’s life. These illustrations provide warmth. The language focuses on Olio’s supporting role in your pursuit of happiness. It doesn’t minimize the importance of money in a person’s life. It’s realistic and smart. But it’s still positive and accessible.

‍

‍

‍

‍

‍

‍

‍