Poplar Hospitality: Your Kentucky concierge

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Lexington, Kentucky, is rooted in hospitality. From the state flag’s depiction of a warm handshake between a settler and a statesman to an open invitation to horseracing to endless ways to try your first bourbon or go hiking in a gorge or a mountain, the city welcomes everyone, no matter your background. And in recent years, it’s become quite the destination spot.

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Poplar Hospitality is a destination management company based in Lexington, Kentucky. They provide comprehensive, final-mile services for visitors to the Bluegrass region, including itinerary creation and logistical support. Poplar will set up a classic visit that hits all the popular attractions or curate an insider’s tour of favorite local haunts. The experiences are authentic and customized to guests’ specific desires.

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We helped Poplar Hospitality make a formal introduction with a visual identity and website to announce the brand and its offerings. The hand-drawn logo represents Poplar's customized treatment, while the color palette conveys a comfortable and luxurious warmth that defines Lexington. We designed and developed a simple website that clearly introduces Poplar and directs visitors to start planning their trip.

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